“In this country about 75 percent of the volunteers are women. So that means we have this huge untapped demographic of men who I think want to get out and do things but don’t necessarily know how to do it. So I created the Areena and people tell us by entering, joining our organization about their skills, their interests, what they really like to do and we have literally hundreds of projects in our database and we match them,” said Areena founder Art Gurwitz.