-John Lennon
“Until roughly the outbreak of World War II, working-age American men fell into basically two categories: either holding a paid job or unemployed. There was no “third way” for able-bodied males. Today there is one: neither working nor seeking work—that is, men who are outside the labor force altogether…Among these men the death of work seems to mean also the death of civic engagement and community participation.”
Things are not likely going to improve. According to the McKinsey Global Institute, technology will eventually eliminate 45% of current jobs, with artificial intelligence cutting another 13%. More than half the current jobs will no longer be available.
What’s going to happen to all these people?
Work has always given men, the demographic Areena targets, confidence. The ability to provide for oneself and one’s family has always been a hallmark of the male character. If a generation of men are unable to provide the basics for their families, where will they find their sense of worth?
Areena is a solution. Doing good for others is an answer. The next generation of men may not be defined by their occupation but by the impact they have on their community. Areena enables men to use their wisdom, experience and expertise to make the world a better place. We never ask for money. We ask for a far more valuable commodity: time.
Jobs may be disappearing. People in need never will. Nor will the number of men with the ability to help.
Founder, Areena